Voice Broadcasting

When the Group MD of the company called me up congratulating me for the contribution to the company’s 200% turnover, I was spell bound!!! I was too astonished to utter a word. I immediately called up my friends, parents telling them the big news. Just couldn’t contain the excitement of being called up personally and being congratulated!!!

Now let me tell you something about myself. I am the Marketing Manager in my company and I knew that our company, inspite of the recession had managed to just double up its revenue! Just then my colleague entered, grinning!!! I asked her the reason of being happy! She replied “Didn’t you receive the MD’s call right now?” I was like taken aback. I said “How come you know?” She said because “I did to”. I was confused, as if the MD was talking to me, how he could talk to 2 people simultaneously!!! Then she burst up laughing. Well she explained this is Voice Broadcasting!

I continued to stare at her continuously. She went on. The messages are personalized in such a way that even though being sent to a number of mobile users it would sound as if you were actually conversing with the person. Voice Broadcast users can contact targets (whether they be members, subscribers, constituents, employees, or customers) almost immediately. Personalized information can be included in the phone messages through the integration of text-to-speech software.

Voice Broadcasting can add up many imaginative features too. It can also include interactive services, whereby, a user could go according to the instructions and reply or speak to a customer executive or even get a redeemable discount voucher sent to the phone. My happiness and excitement started diminishing but then somewhere I still felt happy. I was thankful to my colleague for providing me an insight into such an innovative communication style. And my later part of the evening passed into explaining my folks about that technique which firstly amazed them and secondly made them pull my leg.

One fine day…

Every person has a dream. I too had one of setting up a Coffee Shop. A coffee shop that not just served coffee but also spread smiles & happiness, provided relaxation and finally offered something to read and definitely rejuvenated our souls. That would mean good books catering to all the sections of the society. I am very fond of furniture too! I myself had a good collection of tables & chairs. Now before this I had been in a job where finding time to relax, to catch on the latest or share a laugh or a too was rare. I still remember how we used to crave for some light moments. And this is how I wished to give all of them something that could bring back the vitality to their work.

With this I finally decided to go ahead with my dream. With all that I had saved, I went up to my father for his approval. He was at first quite hesitant but later on seeing my determination gave his consent. I was elated and my joys knew no bounds. That night I slept peacefully coz finally my dream was going to materialize!!!

Next day, father woke me up, saying that the plot needs to be finalized. I had a certain plot in mind that was surrounded not only by offices but also colleges, universities. But I knew the land rates would be high too. But being with father, I knew that would be taken care off. After the initials were done, finally the moment came to decide the furniture. I looked up to my father for his suggestions. He suggested some online furniture companies. I settled down to scroll and search the internet. With little money after the plot purchase left, I found a company that offered just what I was looking for. The Café furniture was just so reasonable yet elegant. I checked out with the company and they were more than happy to help me select my dream café furniture. Finally it was Café Bistro Set that I finalized. It was elegant, reliable and yet durable. And what more pocket friendly, too!!! The discounts available on my bulk purchase were also very good. I would suggest everyone to visit Discount Office Needs once!!!

We planned for an inaugural party the next week. The furniture when arrived looked so appealing that I almost ran up to it and started unpacking it. After which I started with designing the sitting arrangement. Seeing this, Dad, my friends and imagine the delivery guys started helping me too!!! I prepared the first coffee in my shop and served everyone. Just then the delivery guy for books arrived. He also had the first coffee of my shop. We all looked forward to the day of my coffee shop’s inauguration. And on that day what compliments I received!! Everyone praised my efforts and what more the Cafe furniture was the hot topic of discussion!!

The day ended with lots of compliments & praises pouring in from all relatives, friends and neighbors. This is how, my dream came true which could have never been accomplished had my father not trusted me. And as for the furniture I am looking forward to order some more from my favorite vendor.

A party worth remembering

It was late Sunday afternoon, when my friend called up. We decided for a small get together at my place late evening. Knowing that my parents would be unavailable in the evening as they had to go out for dinner to our grandma’s house, I quickly figured the party essentials. Some balloons, decorative stuff and finally the food was all that needed. Food was not my head ache as my friend took over that responsibility but the rest was to be arranged by me. When my parents were napping in the afternoon, I quickly took off to the market and arranged all that was required and hid it in my room.

When finally they left for dinner I rang up my friends. One by one they started pouring in. and the fun began. Now it so happened that my Ma called me up checking out on me and to inform that they would be late. My happiness knew no bounds. Even though my friends had to return to their respective homes, a little insistence from my side made everyone of them drop their plans. Now our party continued till God knows what time!!!

But finally when we all were tired we dropped off to whatever places we could find to sleep.

When morning came and I woke up, my Ma & Pa were busy setting up the breakfast table for us. I was astonished and ashamed of what they would have to say!!! Finally they called us out for our breakfast. Knowing nothing was left to hide we went downstairs. Later on, they explained to us, that all this while they had known of the party and had knowingly extended their stay at my granny’s house. Since we friends couldn’t meet due to our hectic work schedules, they wanted us to have some fun and relaxation. What better way than this!!! I fell sorry at being so cross at my parents just the very morning of the party!!!

Really, parents are angels. How magically they realize what their children need and when!!! Without them God knows how we all would have survived!!!

Mobile marketing

While reviving my family business, I was completely confused while choosing an instant business promotion technique. After all I had to tell my customers, my clients and my vendors that I was back in the business. But the way that could instantly help me gain a foothold, was not all elusive. I did some research at my end when suddenly I hit upon the idea of SMS marketing. Now with the technique in my mind the next step was to find a suitable company that could help me out with its implementation. That was not that easy! Finding a company that fulfilled all the terms of my business and at the same time did not weigh much on my pocket was difficult.

But finally after some more research when I had shortlisted the company the rest of the work was very easy. The company took over the entire responsibility of making my company a household name. The technique involved was very simple yet dynamic. A simple sms sent in bulk was a convenient and an efficient way of saving time and cost. Since the major part of the population caries a cell, disseminating information through sms would be quick and convenient. Generally we tend to overlook mails or delete them reading their subjects but as for an sms ,that had to be read before being deleted. Hence, Bulk SMS proved to be very successful for my business.

My business not only needed to be promoted but also required instant Customer feedback. Again the company I was dealing with helped me out in ascertaining this feedback too, that was again very reliable. In a few months my business was back on track. SMS marketing and Customer feedback helped me immensely. Not only my father is proud of me but now my relatives also look for my suggestions & advices for their business promotion and expansion. 1 year has passed since then, and now I have taken the business to new heights. Till to this day I use the Customer feedback technique to peep into my prospective clients’ hearts without even talking to them personally. That not only helps me improve my offerings constantly but also creates goodwill among my existing customers and a positive word of mouth.

SEO / Internet Marketing

The buzz word of today is SEO or internet marketing!!! Now when I came into this area of business I just couldn’t understand what was the whole rush about! Terms like traffic to your website, website designing & development,website optimisation, SEO, social bookmarking, link building, video marketing, etc. all sounded so alien to me! But gradually I understood the depth and the importance of online marketing. SEO is a team activity but when I came across individuals vying for projects, I failed to understand how a single person could carry out all the complex activities of SEO and also keep a tab on the website status too !!! I am not a SEO analyst but when there is a project coming in, I know it requires a good amount of attention,hard work, implementation & tracking, content optimisation and so on. So companies wishing to rank better and increase their online presence clearly need to understand that when looking for SEO activities please keep a check on 2 very important things:

1. The credentials & past projects of the company
2. The activities you want on /off your website should actually be fulfilled by the service provider.

There are cases when websites need a little bit of tweaking ,then in that case a single person could easily handle the project but not otherwise.

http://www.rapide.co.uk/SMS_Marketing.html

Is $22 million equivalent to a LIFE???

Aren’t there better ways of earning money than  accusing someone falsely of such grave offences???

Why can’t people be more responsible and humane in their approach towards materialism???

After Michael’s gone, can the guilt, he died with, be erased???

Should Joe Chandler be made to realize his mistake publicly or is it to be forgotten like nothing happened???

Would Evan Chandler ever live in peace after realizing what he did???

Why do people criticize someone after their death???

Every human has a positive as well as a negative side but should that be the only judging factor after their death???

I guess NO!!! Michael Jackson was a star in his own right. But his sudden death has created all the speculation and havoc that it should not have. Remember Princess Diana’s death!!!

As soon as someone dies, people start evaluating how good/bad they were irrespective of their any good deed!!! All unwanted attention and rumors start circulating.

Is all this justified!!!

Growing demand for Online Office Furniture

While renovating my apartment cum office in London, I was in a complete fix while  selecting office furniture!!!I tried several online stores as availability of time to scan out furniture personally was out of question. But none provided the creative yet the feel at home ambience!!!

I was about to give up when somebody suggested me Discount Office Needs.

The collection was good without weighing much on the pocket. And the discounts they offered were really good!!!

I would suggest everyone to visit the website once and purchase from them too.

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A respite from the Delhi heat

Delhiites finally heaved a sigh of relief when it rained in Delhi.

This time the monsoons took a bit long to shower its blessings on Delhi. Whereas the weather in UK is still very hot with 33degrees. People are dying with heat strokes. The water and electricity problem continues to bother people.

With rains in Delhi hopefully the weather in UK also improves with the whole world being done up with the summers of 2009.